in Donations to The Breast Cancer Research Foundation®
What’s black and white and pink all over? The initiative by Penguin Random House called Read Pink® in honor of Breast Cancer Awareness Month (October)!
Today the scientific community has left behind the “one-size-fits-all” breast cancer treatment to emerge with targeted, more effective therapies. As a result, after remaining stagnant for more than 50 years, the death rate from breast cancer has decreased by 30 percent. The Read Pink® initiative by Penguin Random House is proud to be part of this exciting new chapter in the fight against breast cancer, supporting the bold research of The Breast Cancer Foundation® (BCRF), while leveraging its passionate readers to help increase awareness and education about the disease. This literary embrace of a life-saving cause has resulted in nearly 1.5 million best-selling novels shipped with Read Pink seals and information about BCRF across all five years of the promotion.
Penguin Random House is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.
The $25,000 donation that Penguin Random House contributes, regardless of sales, provides vital funds to support the mission of BCRF.
In honor of Breast Cancer Awareness Month and Penguin Random House’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…
“Every life lost to breast cancer leaves behind a hole that can never be filled again: a wife, a mother, a sister, a friend, an aunt, a grandmother. I’m so grateful for organizations like The Breast Cancer Research Foundation for their efforts to find a cure for this devastating disease, and honored to support breast cancer awareness, detection, and research through Penguin’s READ PINK program in 2014. With your help, we can move closer to the day when breast cancer leaves behind only survivors.”
“Since 1989, death rates from breast cancer have been decreasing due to earlier detection and improved treatment because of the efforts of organizations like The Breast Cancer Research Foundation. Books have always been an important part of my life, and I am honored that my book will be part of Penguin’s Read Pink program that supports breast cancer awareness and research through reading. It is my greatest hope that through efforts like this we might find a cure within my lifetime.”
“To all the moms and daughters, wives and sisters, lovers and friends, Read Pink is here for you and yours. Help support breast cancer awareness and the strong, brave women who fight or will fight this disease and Read Pink in October.”
“I am so delighted to be included in the Read Pink campaign again this year with Perfect Timing being featured, along with so many other great books, to raise funds for breast cancer research. I can remember when a diagnosis of breast cancer was often equivalent to a death sentence. Nowadays, the survival rates have increased greatly, and I personally know women who have prevailed over this terrible disease. Sadly, I’ve also known a few women who lost the battle. So I call upon all of you to join ranks with me and countless other women in a war to defeat breast cancer. ‘Read Pink! Buy books bearing the Read Pink logo as gifts for the women you love.’ By standing together as sisters, we have it within our power to make a huge difference!”
“This is the time of year when we celebrate the progress that has been made in the battle against breast cancer and acknowledge the work that lies ahead. No, we aren’t there yet. There’s a long way to go. The greatest weapon we have to fight this disease is research and research costs money. That is why this breast cancer awareness campaign is so important and why I am proud to participate.”
“I’m so thrilled to be part of the Read Pink effort to help raise awareness and funding for breast cancer research. I hear frequently from romance readers who tell me my books and those of other romance authors have helped them get through breast cancer treatment. I want to hear from fewer of them in the future. I want to hear they took our books on fabulous vacations rather than treatments. Please Read Pink in October to support all the courageous women fighting this disease and to fund critical research. Thank you for Reading Pink!”
- Jojo Moyes, The Last Letter from your Lover
- Karen White, The Time Between
- Nora Roberts, Sea Swept and The Witness
- Jennifer Chiaverini, Mrs. Lincoln’s Dressmaker
- Beatriz Williams, A Hundred Summers
- Wendy Wax, While We Were Watching Downton Abbey
- Catherine Anderson, Perfect Timing
- Marie Force, I Want to Hold Your Hand
- Janet Chapman, The Heart of a Hero
- Lisa Gardner, MacNamara’s Woman
- Jayne Ann Krentz, Dream Eyes
Mark your calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA on Twitter in October. Make sure to use the hashtag #ReadPink!
For more information about the Read Pink initiative and to view a complete list of the participating retail outlets, please visit penguin.com/readpink.